Premier Foods partners with Unitas and Bestway for cricket competition


Premier Foods is partnering with Unitas and Bestway to offer independent retailers the chance to win tickets to this summer’s England international cricket matches at The Kia Oval as part of a partnership with Surrey County Cricket Club.

The company also marked the launch of the competition by hosting England cricket star Reece Topley at Bestway’s Park Royal depot, where he spoke about his career and met wholesale customers.

The supplier’s wholesale channel has signed an initial one-year partnership with the cricket club and is offering retailers a chance to win tickets to watch either England vs Australia or England vs New Zealand.

To enter, wholesale customers must purchase five or more price-marked pack (PMP) cases of eligible products, which are from the following brands: Batchelors, Bisto, Ambrosia, Sharwood’s and McDougall’s/Bero.

Courtney Lewis, customer director for discounters and wholesale at Premier Foods, said: “Knowing how popular cricket is among our independent retailers, this partnership with Surrey Cricket Club is a great opportunity for both us and them.

“To celebrate the collaboration, we’re pleased to offer customers the chance to win tickets to attend one of two thrilling international games. This is also a great opportunity to maximise summer events and occasions with our brands to help drive further impulse purchases.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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