Philip Morris Limited (PML) has expanded its field force operation, with 18 more cities and regions in the UK now stocking the heated tobacco device Iqos.
Iqos uses real tobacco, creating a more familiar tobacco experience compared to e-liquids. Furthermore, compared to cigarettes, Iqos is claimed produces less smoke while emitting 95% less harmful chemicals.
Kate O’Dowd, head of commercial planning UK and Ireland at PML, said: “Philip Morris Limited (PML) is fully committed to the convenience channel and has remodelled its commercial business to support retailers selling heated tobacco sticks. Only by putting retailers first can we achieve our smoke-free ambitions; doubling our field force and expanding into 18 new regions, will strengthen a retail community that’s driving large-scale switching, faster.
“Some parts of the country experience higher smoking rates than others. This investment will help consolidate and expand our position in those areas, and give adult customers a better choice than continued smoking.”
PMI’s smoke-free products are currently available in 66 markets and have attracted 19m Iqos users worldwide.