Parfetts to open eighth depot in Birmingham

Parfetts is to open a 100,000 sq ft depot in central Birmingham later this year as part of a strategy to expand its network across the UK.

Its eighth depot will create more than 100 new jobs and support the expansion of its symbol groups across the Midlands area.

Read more: Parfetts targets national growth after successful 18 months

In a recent interview with Better Wholesaling, the company explained that it had the frameworks in place to grow, but Covid-19 and the resulting lockdown had accelerated those plans. “We’ve now expanded in the digital and delivered spaces and improved our cash and carry capabilities,” explained joint managing director Guy Swindell.

Noel Robinson, joint managing director, added: “We continue to invest in our offer with an award-winning symbol group, rapidly expanding own label offering and a value proposition designed to support retailer margins. We are excited to launch the depot later this year.”

Parfetts recently invested in a digital agency to support the development of its digital platforms to create a best-in-class experience for retailers. Parfetts aims to mirror its depot experience online and provide retailers with friendly and efficient service.

Read more: Parfetts purchases 25% stake in digital agency 

Swindell concluded: “As an employee-owned business, Parfetts can reinvest back into the business and support customers. We remain focused on keeping things simple for our retailers. Go Local and The Local offers retailers a flexible package bespoke to store location, size, current turnover, and growth potential.”

Parfetts existing seven depots are in Aintree, Anfield, Halifax, Middlesbrough, Sheffield, Somercotes and Stockport.

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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