Parfetts has been named an industry leader in the 2025 Lumina Symbol Wholesale Index, after being ranked a standout performer across multiple categories, with the annual benchmarking study was conducted between May and July 2025.
Parfetts earned the highest customer satisfaction rating among retailers, measured by Net Promoter Score – the industry standard for gauging satisfaction and likelihood to recommend. It also achieved top marks for business support, communication, customer service, product quality, range and availability, pricing and promotions, and overall shopping experience, outperforming many national competitors.
Read more: Parfetts reveals management team for Southampton depot
Guy Swindell, joint managing director of Parfetts, said: “Being recognised by retailers themselves in the Lumina study is hugely rewarding. It reflects the dedication of our teams and the strength of the partnerships we’ve built with customers. Employee ownership gives us a unique edge, and it ensures every colleague is invested in the long-term success of our retailers and our business.”
Noel Robinson, joint managing director of Parfetts, added: “We’ve worked hard to significantly grow the Go Local fascia in recent years and continue to evolve our offer in response to the needs of independent retailers. With top-tier performance in both service and value, we are well-positioned to build on our national momentum while staying true to our core principles of partnership, support and shared success.”
The Lumina Index results come as Parfetts prepares to launch its ninth UK depot – and its first in the south of England. Based in Southampton, the 113,000 sq ft depot marks the first new cash and carry facility in the region in 25 years.
