Parfetts launches virtual trade show


Parfetts has announced its first virtual trade show in May as part of a strategy to expand its wholesale and symbol group operations.

Free to join and open to all current and prospective customers, the whoelslsers says that delegates will benefit from exclusive deals and the ability to network with suppliers.

Set for the 13 and 14 May and also set to feature supplier presentations with interactive sessions, retail director Guy Swindell said: “The team has put a huge amount of effort into ensuring that we have a packed event with leading suppliers. I’m confident delegates will gain a lot of value by getting involved. It gives us the ability to reach more retailers than ever before and showcase everything that Parfetts has to offer while bringing suppliers and retailers together.”

Read more: Interview- Parfetts share their views on the past year

Parfetts saw turnover for in the last financial year jump by 26% to £474m. It is trading strongly and expects sales to exceed £500m in 2021. It is investing £1.5m into its infrastructure and facilities and is extending its Aintree and Sheffield depots to increase capacity for its delivered operation.

The wholesaler aims to grow the Go Local symbol group to 1,000 members over the next two years. It sees its ability to give members value by building its relationships with suppliers as an essential part of its service.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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