Parfetts has launched what it claims is its biggest-ever promotion , with more than 700 high-margin deals, hundreds of supplier activations and festival-style entertainment planned.
Running from 5 July to 11 July, the Parfest promotional event is taking place across all nine depots, with over 400 supplier activations planned throughout the week. The event will also see the official launch of Spirit Republic, Parfetts’ first Own Brand spirits range.
Guy Swindell, joint managing director of Parfetts, said: “Parfest has become one of the highlights of the wholesale calendar because it combines outstanding deals with the opportunity for retailers to spend quality time with our supplier partners.
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“Every year we invest more to make the event bigger and better. This year we have expanded across all nine depots for the first time, with more supplier activations, promotions, entertainment and opportunities for retailers to find products and ideas that will help grow their businesses.”
World cup sales
Meanwhile, Parfetts has reported a strong uplift in sales as the combination of World Cup football and heatwave drove higher demand across key summer categories.
Over the week 20 to 27 June, the employee-owned wholesaler saw soft drinks sales rise by 40% against the same week last year, as shoppers stocked up during the hot weather. Confectionery, snacks and nuts also performed strongly, rising 35%.
Cheryl Hope, trading director of Parfetts, said: “When major sporting events coincide with exceptional weather, independent retailers have a real opportunity to grow sales. Last week showed exactly how quickly demand can build across drinks, snacks and beer when customers are preparing for the football and spending more time outdoors.
