Mars Petcare launches ‘Dream Sixteen’ must stocks

Mars Petcare is helping wholesalers capitalise on the continued growth of petcare with the launch of its ‘Dream Sixteen’ – a reinvigorated core range of must-stocks across its best-selling brands. Including three new price-marked packs (PMPs) from Pedigree® (£3.75), Sheba® (£4.75) and Cesar® (£4.75), the Dream Sixteen is set to help the wholesale and convenience channels capitalise on the increased footfall that many retailers have seen during the Covid-19 pandemic, with price-marks appealing to over half of shoppers who say they like this format[1].

Offering shoppers great value, Pedigree is the number one wet single serve brand, and its pouch format is growing at an impressive +33%. For those pet owners looking to trade up for, Cesar Trays are growing at +8%, while Sheba Pouches are seeing growth of +14%. As premium options, the well-known brands help to encourage people to spend a little more to treat their beloved pets. Having these available in a PMP helps retailers offer their customers great value from their local store.

Dave Warren, Trading Controller at Unitas Wholesale, comments: “Mars Petcare has provided a range of support for its Dream 16 range and to date, it has been an excellent success. Early indications demonstrate that the support provided – via our central platform, including our NPD package launch and trade adverts which have featured across multiple platforms, from in-store through to our club leaflet – has helped to drive key brands. This will in turn help in the growth of the category. Mars Petcare continues to activate within the wholesale sector and we know further activity is coming down the tracks in 2021 to continue driving the PMPs, which we will fully support.”

The new PMPs are available now and will be supported with ‘Dream Sixteen’ merchandising advice and planograms from Mars Petcare.

The prices on these PMPs are recommended retail prices (RRPs) only. Retail pricing is at the sole discretion of the retailer.

Mars Petcare’s Dream Sixteen includes:

Whiskas 1+ Cat Pouches Poultry Selection in Jelly 12 x 100g – PMP £3.75 RRP
·       Pedigree Dentastix Daily Dental Chews Media Dog 7 Sticks – PMP £1.95 RRP
·       Sheba Select Slices Cat Trays with Chicken in Gravy 85g – PMP £0.65 RRP
·       Pedigree Dog Pouches Mixed Selection in Gravy 12 x 100g – NEW PMP £3.75 RRP
·       Cesar Classics Dog Tray with Chicken and Turkey in Loaf 150g – PMP £0.85 RRP
·       Dreamies Cat Treats with Chicken 60g – PMP £1.25 RRP
·       Whiskas 1+ Cat Pouches Fish Selection in Jelly 12 x 100g – PMP £3.75 RRP
·       Pedigree Schmackos Dog Treats with Beef 12 stick – PMP – £1.25 RRP
·       Catsan Hygiene Cat Litter 5L – PMP £4.25 RRP
·       Sheba Fresh Choice Cat Pouches Poultry Collection in Gravy 6 x 50g – £4.75 RRP
·       Pedigree Jumbone Medium Dog Treats with Beef & Poultry 2 Chews – £3.75 RRP
·       Sheba Fine Flakes Cat Pouches Poultry Collection in Jelly 12 x 85g + Fresh Choice 50g – NEW PMP £4.75 RRP
·       Whiskas 1+ Cat Complete Dry with Chicken 340g – PMP £1.25 RRP
·       Cesar Classics Dog Trays Mixed Selection 8 x 150g – NEW PMP £4.75 RRP
·       Pedigree Dog Tins Mixed Selection in Jelly 6 x 385g – PMP £4.75 RRP
·       Whiskas 1+ Cat Tin with Chicken in Jelly 390g – PMP £0.95 RRP

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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