LWC Drinks has added Bacardi-owned Tails pre-batched cocktails to its Signature Brands portfolio, following almost 100% year-to-date growth in both sales and volume across its customer base.
Reflecting growing demand from on-trade operators, the move sees LWC expand its Signature Brands portfolio with the addition of premium, ready-to-serve cocktail solutions.
Developed for the on-trade before expanding into retail, Tails is said to combine premium Bacardi spirits with expertly crafted cocktail recipes in a ready-to-pour format.
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Nic Ponticakis, spirits category manager at Signature Brands, said: “Tails has already established itself as a real success with our customers. The growth we’ve seen reflects a clear appetite from operators for premium cocktails that are easy to serve, without compromising on quality.
“Cocktails remain an important profit driver for many venues, but operators are under constant pressure to balance speed of service, consistency and profitability. Tails unlocks all three, helping venues deliver bar-quality cocktails quickly while reducing waste and maintaining a consistently high standard.
