Landmark Wholesale has launched Amber Strong, a 5% dry apple cider, which is reported to be up to 50% cheaper than the leading brands and offers 30% POR for retailers.
“We fully expect Amber Strong to become one of our most popular products,” said Jon Burton, Senior Trading Controller.
“Not only does it offer a great taste at a really competitive price, but it provides retailers with something extra to offer their customers. As we approach the summer months, a traditional boom time for cider sales, we anticipate to see Amber Strong flying off the shelves.”
Pricemarked at £2.99 for 4x440ml cans, Amber Strong will be supported by price promotion in depots in March, and will be available in Landmark depots in England, Wales and Scotland.