KP Snacks unveils new McCoy’s range

KP Snacks has revealed a new range of its McCoy’s crisps, with three new flavours scheduled for release into the wholesale channel at the start of next year.

McCoy’s Fire Pit features three products inspired by the trend of open fire, or wood fired cooking: Roasted Peri Peri, Flame Smoked Chorizo, and Flame Scorched BBQ Ribs.

What are KP Snacks up to in the wholesale channel?

The launch follows positive KP Snacks audience research relating to spicy, meaty and BBQ flavourings and the range will be available in multipack, grab bag and PMP formats.

Kevin McNair, marketing director of KP Snacks said: “McCoys is one of our most successful brands and a leader in the CSN category, across both singles and multipacks. Flavour is the most important factor in CSN and we are extremely excited to bring something differentiated to the market that capitalises on this trend whilst bringing fun and innovation to the category”.

“Our delicious range will drive sustainable value growth across all channels,” added  trading director Matt Collins. “With a variety of formats available, the new product range aims to capitalise on the increase in in-home consumption and recent growth of multi-pack sales across all channels whilst supporting the recovery of profitable single sales in the Convenience channel.”

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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