KP Snacks takes cricket competition to wholesale depots

As part of its partnership with The Hundred cricket competition, KP Snacks has announced five event activations taking place across four major wholesalers – Bestway, East End, Parfetts, and United Scotland.

The five depots will each be provided with themed theatre displays, POS materials and a VR cricket game from KP Snacks, alongside exciting prize giveaways with stock vouchers and The Hundred merchandise up for grabs.

Read more: What are KP Snacks up to in the wholesale channel?

Matt Collins, trading director of KP Snacks said: “At KP Snacks, we know how important our wholesale partners are and we are thrilled to be engaging them and retailers with our exciting depot activations. With great prizes available and fun theatre displays, these events are perfectly positioned to engage independent retailers and drive CSN sales”.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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