KP launches retailer category guide as part of 70th KP Nuts anniversary

KP Snacks has launched a support guide for wholesale customers that focuses on how to drive sales within the nuts segment. The launch coincides with the company’s KP Nuts brand celebrating its 70th anniversary.

Providing the latest data and insight on market trends, the new retailer guide explores how to boost nuts sales by focusing on key occasions such as “Big Night In” and on-the-go snacking. Drawing on KP’s research and retailer trials, the guide also delivers clear ranging and merchandising advice to help retailers better understand the market and capitalise on nuts.

Read more: What are KP Snacks up to in the wholesale channel?

The guide highlights the strength of the nuts segment which is growing in value of 13.8%, ahead of the overall CSN category[1], with KP leading the segment with a 25.6% share of the category, and growing ahead of the Nuts segment at 19.4%[3].

Matt Collins, trading director at KP Snacks said: “As we celebrate 70 years of KP, we are keeping our valued retail partners front of mind. We are proud to be using our expertise and category insight as a market leader to help retailers thrive in the segment, driving sales and category growth.”

Find the new Nuts category retailer guide on the SnacKPartners website at

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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