KeyStore food bank campaign a success

KeyStore food bank campaign
AJ Benning, owner of KeyStore More in Cowal View, Gourock

A KeyStore food bank campaign benefitted 42 foodbanks from 356 full containers of products collected by KeyStore retailers and customers over the Christmas period, after wholesaler JW Filshill distributed food containers across its stores in December.

The collection points allowed customers to donate non-perishable food products, as well as vital non-food items, including pet food, toiletries, feminine products, baby supplies and household pieces.

Craig Brown, retail sales director at JW Filshill, praised retailers for getting behind the KeyStore Christmas Foodbank campaign.

“This has been a hugely successful campaign and it struck such a chord with KeyStore retailers that some have decided to continue collecting for their local foodbanks throughout the year.

“Our stores are all very much in the heart of their local communities so this campaign was a thoughtful way for retailers to support people in need in their area at a time of year when many struggle.”

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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