b2b.store has released a report on business WhatsApp within wholesale that highlights the most innovative practices for campaign strategy.
Built from data gathered from users of b2b.store’s WhatsApp Business API platform, ProConnect, the company has gleaned what works well – and what doesn’t.
By combining the read data and analysing the engagement, the software provider has created a comprehensive focus on B2B WhatsApp usage.
As one of the only global WhatsApp service providers that specialises in B2B and creates tailored features for those user cases, chief executive Rob Mannion and the rest of his team are using their experience to offer wholesalers advice.
FIVE KEY TAKEAWAYS
- WhatsApp delivers high engagement at speed, with most reads in the first 24 hours after a message is sent.
- WhatsApp message open rates are comfortably the largest of any other B2B communication, dwarfing email in second.
- Targeted segmentation is worth up to 11% of message open rates within a day.
- There is a sweet spot for message frequency when it comes to non-segmented WhatsApps to similar audiences.
- Quality content and understanding successful strategies is the biggest differentiator.
