Hyperama joins Caterforce

Midlands-based Hyperama has joined Caterforce as the buying group’s eighth member, with its delivered foodservice, catering and quick serve food operations moving across in April.

Hyperama has an annual turnover of £109m and currently has four depots based in Nottingham, Derby, Peterborough and West Bromwich.

15 minutes with… Peter Saunders, trading controller of Caterforce

“It was clear from our initial meetings that the values held by Marcus and the team at Hyperama fully align with ours,” said Caterforce managing director Gary Mullineux. “We are absolutely delighted that they will be joining us in just a few weeks and expanding our membership during such challenging times.

“Hyperama will bring a new dynamic to the group, adding value to its members in an ever-changing market. They are a perfect fit for the group, joining seven member wholesalers, all of whom are family-run, well-established businesses that pride themselves on delivering exceptional service, quality and value to their customers. As a group, we look forward to supporting Hyperama with its ambitious plans for the future,” he added.

Marcus Singh, chief executive of Hyperama explained that the past year has been an incredibly difficult one for all in foodservice, which brought into sharp focus our desire to be part of a buying group: “The team and I are looking forward to joining the Caterforce Group and fully utilising its buying power, marketing expertise and the shared experience of its membership.”

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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