Hopwells expands geographical reach with Windsor Foodservice acquisition

Frozen food wholesaler Hopwells has completed the acquisition of Windsor Foodservice as part of a long-term growth plan to expand its geographical reach.

Hopwells already possess six distribution centres across England and the deal will add an expanded product range of ambient goods, including chilled products alongside premium, fresh meat & poultry. In addition, the merged company will now offer an expansion to its frozen collection.

Tristan Hopwell, managing director said “Hopwells is an independent family business which prides itself on its traditional family values. Windsor is also a family business, and we both celebrate the successes our family ethos brings to our customers. Hopwells and Windsor Foodservice have both grown our businesses from the ground up, we’re both excited to bring together our joint experiences to form a leading position within wholesale.

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The acquisition of Windsor Foodservice is a natural fit into our current business, giving us the ability to grow, by offering a broader range of products to the customers of both companies.

“We currently have no plans to change the branding of either business. Both companies are well respected in their markets and known for the quality of their service and loyal customer base. We believe that by developing best practice across the brands, we will strengthen the existing services and products we can offer to our developing customer portfolio.”

Pete Whitehead, current chief executive of Windsor Foodservice, who will be retiring said: “Our business is in great shape, and I am proud of the achievements made over the last 34 years. I started this business in my garage at home with just four chest freezers and have thoroughly enjoyed the journey, developing it into what we have now.

For me, it’s the people who make Windsor, my family and the staff who have worked alongside me, and I know that they are now in the safe and secure hands within the Hopwells family. In many ways, our two companies are remarkably similar and the success that both Hopwells and Windsor have enjoyed over the years, is testament that our customers appreciate a great personal service with products that they can rely upon.

Even though both Tristan and I have been competitors in business over the years, we are firm friends, and that’s why I know that my labour of love for Windsor will be honoured and nurtured into its next chapter.

I am positive that Tristan and all the team at Hopwells will continue to build on the success of the business.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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