Filshill appoints regional development manager

JW Filshill has appointed Arwel Carter as its regional development manager for the North of England region.

He will be reporting to Graham Cairns who has been promoted to sales and business development manager for the north of England following the departure of Jeanette Gordon who has left the company.

Read more: JW Filshill sees yearly turnover increase by 4.4%

Craig Brown, Filshill’s chief sales and marketing officer, said: “Under the leadership of Jeanette Gordon and Graham Cairns, we have built strong momentum for the KeyStore brand in the north of England and we want to build on that as more retailers choose KeyStore as the best solution for achieving increased profit and margin.

“Arwel will now work with Graham to stimulate growth and increase profitability in a competitive convenience marketplace that continues to evolve and throw up challenges while helping them retain the flexibility to run their stores the way they want to while offering a point of difference over their competitors.

“His knowledge of the territory will be invaluable and his involvement with a local football club shows that he share’s the strong sense of community that both Filshill and KeyStore adhere to.”

Filshill recently saw its turnover increase up by 4.4% to £200m from £191m for the year ending January 31, 2022. It also saw its saw operating profits rise from by £0.4m to £2.7m.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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