Farnworth appointed Bidfresh chief

Bidcorp UK have appointed Andy Farnworth as the managing director of its fresh food division Bidfresh, replacing the retiring Brian Hall.

Farnworth joins the company from Fresh Direct where he served in a similar role. He will now be tasked achieving the Bidcorp’s target of doubling the size of the business over the next five years.

Farnworth said: “It’s great to have joined such a successful business with a fantastic team of passionate experts. I feel incredibly privileged to lead the fresh team and to be the custodian of such terrific brands. Our proposition is truly unique in fresh foodservice. We have ten independent businesses, led by local people, operating autonomously in their regional markets, each with a team of highly skilled fishmongers, butchers and greengrocers. They are essentially standalone SME’s with full autonomy, but they are backed by the support and investment from our parent Bidcorp UK, it is a powerful combination.”

Read more: Three Bidfresh wholesalers offer insight into the fresh foods division

“We want Bidfresh to be every chef and caterer’s go-to supplier for all of their fresh requirements; fish, seafood, produce, dairy and meat. We will continue to passionately serve our fantastic customers and will be looking to grow into new territories through organic development and acquisitions of like-minded regional fresh businesses, who share our passion and beliefs and will improve our proposition,” he added.

Andrew Selley, chief executive of Bidcorp UK said: “We’re delighted to welcome Andy into the Bidcorp UK family as the new managing director of Bidfresh. Andy is a focused, value-driven and passionate leader with a great deal of experience in the industry, as well as maintaining excellent customer relationships. His work on strategy, operations, sales and marketing will be a great asset to Bidfresh and its independent brands.

Avatar photo
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


This site uses Akismet to reduce spam. Learn how your comment data is processed.