Digital basket sizes breaking records in wholesale

Average digital basket sizes have broken records across both foodservice and retail wholesalers every week in June, according to the latest figures from B2B.store/RNF.

By 15 June, the average digital basket size for foodservice wholesalers had grown to £346, breaking the previous highest average of £313 in February; while for retail wholesalers, the average digital based size is now £1,351.

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Rob Mannion, chief eecutive of B2B.store and RNF, said: “The latest figures offer real hope, particularly for foodservice wholesalers who are experiencing challenging times during the Covid-19 pandemic.

“While the figures showed an expected drop in foodservice basket sizes in April – the first full month of lockdown – they rebounded from £166 to £309 during May, reflecting an upturn in demand as restaurants and hotels pivoted their businesses to offer takeaway meals and some wholesalers adapted to start offering B2C services.  The fact average order values for June are already at record levels suggests this is part of a wider trend that offers a real glimmer of hope for the foodservice sector.

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“Looking again at the wider trends, we’ve also seen continued growth in average basket sizes since the turn of the year for retail wholesalers. Demand for ordering apps has grown significantly since the start of lockdown but this is being matched by growth in average basket values, which have seen a monthly increase equating to 20% growth over the last six months.”

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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