Creed Foodservice appoints MD as part of leadership reshuffle

New Creed managing director, Miles Roberts

Creed Foodservice has appointed Miles Roberts as its new managing director, taking on the role from Philip de Ternant who will assume the job of chairman within the board of directors.

Roberts moves from his current role of sales and marketing director which he has held for the previous six years, with the foodservice wholesaler growing in turnover from £67m to £120m+ in that time.

Richard Shephard, director of sales

Two other senior promotions have been made internally at Creed as part of the reshuffle, with Richard Shephard becoming director of sales and Tom Workman made director of trading.


Read more: Creed’s de Ternant named Country Range Group chairman

Chris Creed, Creed Foodservice chief executive, commented: “We’re delighted to share Miles’ appointment to managing director externally, along with news of our other senior promotions and Philip’s appointment as chairman on the board of directors. Home grown talent is an incredibly important part of what we do at Creed, particularly given our roots as a family business. Nurturing and developing aptitude, through substantial investment in training is at the heart of this all. Fresh, new ways of thinking are being coupled with the steadfast and resolute experience that we have in the team from some of the longer-established senior team members.”

Tom Workman, director of trading

Roberts added: “I’m thrilled to step into this role given the last six years with Creed have been hugely rewarding already. It’s the culture ingrained in the entire business that separates us from other foodservice partners and is what makes us special. It’s incredible to have been a part of the growth we’ve already achieved, but as we continue to evolve we look forward to bringing more value and experience to our customers than ever before.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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