The Country Range Group has refreshed its own-brand portfolio, with a new logo and branding introduced alongside packaging and photography.
The refresh will also see the introduction of a premium tier of products, under the Country Range Signature brand. Featuring carefully sourced, premium ingredients and products from across the globe, the Signature selection is aimed at chefs cooking for special occasions or looking to add some fine-dining style to the menu.
Head of marketing Emma Holden commented: “Since its launch in 1985, the Country Range brand has become synonymous with supreme quality and veritable value across the hospitality and public catering sectors. We’re delighted to unveil the vibrant refresh and Signature selection, which will ensure we can continue to set the standard from a taste, choice and sustainability perspective, while providing brand consistency across all key touchpoints. Our new strapline, ‘Created for the makers’ cements our core values, as the caterer is always at the heart of everything we do.”