Cotswold Fayre announces distribution partnership with Turkish brand

Cotswold Fayre has announced an exclusive distribution partnership with Turkish confectionery brand Hazer Baba, whch claims to sell its Turkish Delight products in more than 40 countries

Company owner, Sahin Elmas said: “As a modern business, over the years, we have adapted our manufacturing processes to meet our commercial needs, but our loyalty to our authentic Turkish Delight recipes and traditional family values continues to be the focus of our brand. We feel that Cotswold Fayre will do a great job of representing not just our products in the UK but also our brand ethos too.”

Read more: Cotswold Fayre launches B-Corp programme for suppliers

Hazer Baba offers a huge selection of Turkish Delight in array of different flavours including Pistachio Turkish Delight and Cherry Berry Turkish Delight. While the brand is best known for its delicious confectionery, it also offers a selection of traditional Turkish instant fruit teas.

Laura Strapp, ambient buyer at Cotswold Fayre says:  “Completing the partnership agreement in Turkey, meant we were able to meet the team behind the brand and learn first-hand about the intricate manufacturing process.We can certainly see why they are so proud of their brand and what makes it stand out from their competitors. We are looking forward to growing this successful partnership in the years to come.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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