Caterforce expands premium own-brand collection

caterforce

Caterforce has introduced five new products to its Chefs’ Selections Premium Collection, including seabass fillets, prawns and two desserts for the run-up to the festive period.

This launch forms part of the buying gorup’s ongoing commitment to supporting its catering customers and end users with innovative, versatile solutions across all menu types.

“By expanding our Chefs’ Selections Premium Collection with these five fantastic products, we’re providing caterers with more options to inspire their menus and meet customer demand,” said Rebecca Woollam, own brand marketing manager at Caterforce.

Read more: Interview: Caterforce

“These additions reflect our continuing commitment to supporting the foodservice sector with high quality, great-tasting products. By offering such a strong own brand range, we’re supporting our wholesale members to build loyalty, trust and confidence and further strengthen their customer relationships, proving that quality and value can go hand in hand.”

The buying group recently reduced the salt content in Chefs’ Selections products to align with Public Health England’s 2024 targets, as well as eliminating palm oil from further products in its range.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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