Carabao runs in-depot competition

Energy drinks supplier Carabao is offering a cash incentive for customers in wholesaler depots in August as it looks to reward wholesale customers.

When retailers purchase any case of Carabao Energy Drink from participating wholesalers during this calendar month they will be in with a chance of winning one of thirteen £500 cash prizes, and one lucky winner scooping the top prize of £5,000.

Every participating wholesaler is guaranteed at least one £500 winner, with one case purchased meaning one entry in the draw.

Carabao reveals PMP format

Mark Tanner, head of wholesale and independents at Carabao, said: “We are pleased to offer this promotional opportunity to wholesalers during these uncertain times when driving sales growth and rewarding customer loyalty is more important than ever.”

“We’ve worked hard to re-establish ourselves in the Wholesale Channel and this is just one way we want to reward our loyal wholesalers and customers and is a sign of many good things to come.”

Participating wholesalers and buying groups include JW Filshill, HT Drinks, Spar (Henderson’s, A.F. Blakemore), Dee Bee and Dhamecha.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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