Campbell Brothers release responsible sourcing guide

campbell brothers

Wholesale meat suppliers and catering butchers Campbell Brothers have released a ‘Responsible Sourcing’ guide that showcases the business’s core values, as well as renewed dedication to ethical sourcing, quality and traceability within foodservice.

Designed for its customers, suppliers and key players within the meat industry, the guide clarifies and spotlights its standards, reinforcing ethical and sustainable practices and ultimately supporting the development of a stronger, more transparent supply chain.

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Neil McCole, sales director at the Bidfresh-owned company said: “I’m delighted to present our new ‘Responsible Sourcing’ guide, reflecting not just our commitment to quality, but our responsibility to the entire foodservice supply chain, from farmers and producers to chefs and consumers.

“By being transparent about our sourcing standards and working closely with ethical and sustainable suppliers and industry partners such as Dunbia, the Agriculture and Horticulture Development Board (AHDB), Quality Meat Scotland (QMS) and the Red Tractor assurance scheme, we aim to set a benchmark for trust and integrity in our industry.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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