Cadbury Dairy Milk is adding new Rocky Mallow Road flavour to its Marvellous range.
Available from August, the new addition features pink marshmallows, strawberry jellies and shortcake biscuit pieces in a 180g tablet and 47g countline. The new variant will join Jelly Popping Candy in the range and aims to bring more fun to the category while driving further incremental growth.
The Cadbury Dairy Milk Marvellous range will be supported by a £3 million marketing investment this year, including TV, outdoor, PR and digital activity.
Matthew Williams, marketing director at Mondelēz International, said: “The new products are a continuation of the Marvellous journey – we’re introducing marshmallows into a countline for the first time and we’re also excited to bring smashingly good fun to households across the UK with our new tablet format.
“We hope to bring even more customers to the brand through new flavours and formats, and believe they will provide a great opportunity for retailers to drive impulse sales across the range.”