Burton’s Biscuit Company launches foodservice division


Burton’s Biscuit Company has a made a move into the foodservice market through the introduction of a specific division dedicated to the OOH sector.

Alongside the rebrand of its Bronte OOH biscuits range, the move also marks the company’s biggest ever investment in the channel with the ‘Burton’s Foodservice’ Masterbrand set to help increase listings and distribution, as well as to continue support existing customers.

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Wills Jennings, director of foodservice sales at Burton’s Biscuit Company said the new division marked an “important milestone in the company strategy to deliver growth, representing a continued commitment and investment by Burton’s to bring new and exciting products in foodservice relevant formats to market.”

Available at various wholesalers, the rebrand of Bronte will build on the success of the long-established brand, strengthening its presence in the ever more competitive biscuit market.

“Bronte has a strong heritage; however the old branding did not truly convey our product quality. The new logo and packaging are the result of extensive research and now boast a premium look, designed to reposition Bronte as a contemporary brand that hospitality outlets would be proud to serve to their guests,” said Jennings.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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