Following the success of its price-mark launch last year, BrewDog is extending its price-marked pack (PMP) range, with the introduction of Lost Lager and Cold Beer in four-pack pint cans.
Cold Beer (3.4% ABV) is price-marked at £5.49 for 4x568ml cans and available now. Meanwhile, Lost Lager (4.5% ABV) price-marked at £7.25 for 4x568ml cans will be available widely from March, after an exclusive Booker availability until 3 March.
The 4-pack pint can is the top format for lager buyers in convenience, growing at 9.4%, with the format driving 25% of solo shoppers across lager within the channel, according to the supplier.
Read more: Brewdog launches PMPs across key lines
Jonny Leece, impulse sales director at BrewDog, said: “With PMP accounting for 55% of 4-pack sales in impulse, it made sense to launch these new packs as an extension of our PMP offering, to help offer value to the end consumer, whilst also delivering stability for retailers with a consistent price across the channel.
“Since its launch in 2024, Cold Beer has driven our lager volume growth to outperform total lager and helped to establish BrewDog within the crowded lager category, with a strong ABV and price proposition that appeals to the impulse shopper. We hope that this will continue as we deliver the fan favourite, alongside Lost Lager in a format that meets demand and a price that delivers value to the shopper whilst also maintaining a consistent margin for retailers.”
