Blakemore Wholesale has begun to reap the rewards of a new I.T. based marketing strategy after achieving an almost 50% growth in on-line sales.
The national wholesaler has reported a 42% year-on-year growth for September and October, with the company also set to launch a new on-line ordering platform during the early part of 2015.
Blakemore Wholesale Commercial Director, Russell Grant said: “We are always looking at new ways to engage customers and our on-line sales growth has exceeded all of our expectations.
“Initiatives such as Click & Collect and our customer e-newsletter and text services have supported this growth along with the increasing levels of interest in our website, Facebook and Twitter accounts.
“Retailers are clearly seeing the benefits of utilising technology and we are committed to serving their needs further with the launch of a new online ordering platform over the coming months.
“This will greatly improve the shopper experience and provide a wealth of additional features that will make it easier for retailers to do business with us and in turn grow their own sales.”