Blakemore has replaced Booker as the primary wholesale partner for M&S’ third-party premium branded goods, with the multi-year deal consolidating chilled and ambient supply.
The retailer said the move is designed to improve product availability for customers while increasing operational efficiency for stores and colleagues.
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M&S Food managing director Alex Freudmann said: “We are thrilled to be backing another British family business, working with A.F. Blakemore & Son as our new, trusted wholesale partner. Blakemore will be providing an improved wholesale solution with a full seven days a week service that will increase availability for our stores and customers.”
Blakemore chief executive Carol Welch added: “At A.F. Blakemore & Son we are committed to delivering consistent quality, agility, and service, and it’s a privilege to partner with M&S to help accelerate growth of their Food business. This partnership reflects the advances made in our wholesale and food service capabilities and the significant investment in our infrastructure, and product ranging.”
