Birchall Foodservice’s group turnover is projected to reach £65m by April 2026 after one of its largest school partners secured £1.6m new business in Cumbria.
In a company update, Birchall confirmed that its rebranded annual tradeshow delivered record-breaking results with visitor numbers nearly doubling, supplier attendance increasing by 30%, and sales on the day ten times higher than at any previous event.
2025 saw the appointment of Gill Smith as managing director, supported by commercial director Nicola Watson. Both began their careers at Birchall Foodservice in entry-level roles and have worked their way up through the business.
Read more: Gill Smith appointed Birchall MD as part of leadership reshuffle
The business has also continued to invest in its infrastructure and geographic reach, with the opening of a new depot in Rotherham. The site enables Birchall Foodservice to serve more customers across South Yorkshire and the Midland
Justin Birchall, chairman of Birchall Foodservice, said: “I’ve been incredibly proud of what Gill has achieved since stepping up to Managing Director. She’s shown real leadership and commitment, and I’ve been consistently impressed by her approach. I know the business is in very good hands. Gill’s journey is a brilliant example of what can be achieved when you nurture talent, promote from within, and trust your own people. With the team we have in place, and the growth plans ahead of us, I’m genuinely excited about what the future holds for our business.”
