Bidfood and Hospitality Action partner up for mental health campaign

Bidfood is partnering with Hospitality Action to bring a campaign to the hospitality industry that will encourage both employers and consumers to spot early signs of stress, be kinder and check that those working in hospitality are okay.

#Checkplease is a campaign designed to act as a health barometer for the sector, with Bidfood funding Hospitality Action’s free 24/7 helpline for the festive period. Hospitality Action’s team are on hand to provide help and advice to any hospitality workers who are struggling with the mental health stress and financial pressure the festive season can bring.

Read more: Bidfood take home five awards at FWDs

In addition, toolkits have been assembled, tailored with the hospitality industry in mind, to help employers to not only reach out, but invigorate their teams through recognition and reward.

Commenting on the campaign, Tim Adams, sales and marketing director at Bidfood said: “We’re thrilled to be working with Hospitality Action to raise awareness and offer support to the industry during the incredibly busy Christmas months.

“It’s been a tough couple of years for the industry and as we approach our first completely normal Christmas since 2019, there is bound to be some nervousness and anxiety amongst workers, so we wanted to launch a campaign to help support those who need it.

Hospitality Action’s chief executive, Mark Lewis said: “I’m delighted for us to be partnering with Bidfood once again on another meaningful campaign. Not only does this campaign reflect the hard work, dedication and importance of our industry over the festive period, but also reminds us of the difficulties and stresses that it brings to those in the sector.

To find out more about #CheckPlease including a campaign video, advice and support pages and to download your very own digital toolkit, please visit:

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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