Bestway Wholesale has launched its first ever Drinks Product Guide in response to the growing trend in premium wines, beers and spirits.
The brochure includes details of the complete range of wines on offer through the group’s delivered on-trade delivery service.
The offer ranges from Dom Perignon 2004 and Armand de Brignac ‘Ace of Spades’ champagnes to Bestway exclusive wines and branded single serve bottles. The guide also lists complementary categories such as soft drinks, snacks and bar sundries.
Ron Hickey, sales director for catering and the on-trade at Bestway Wholesale said: “Our main focus when developing the new Drinks Guide has been to help all types of on-trade outlet plan a comprehensive wine list, which can often be a confusing area.”
The wines are referenced by country of origin, with each category presented in order of value, from high-end, fine wines to entry level, house wines. Each entry includes a brief description and tasting notes to aid selection choice.
Every wine is also tagged with a taste scale – a range of 1-9 for whites & roses and A-E for reds – and given a price indicator to guide customers to ‘good, better, best’ alternatives.
To support licensees in a changing market, the brochure also includes a selection of super-premium spirits, craft and speciality beers, and soft drinks targeting the licensed sector.