Bestway has begun using expertise from its foodservice division to help customers develop their food-to-go range.
The strategy was revealed by the firm’s foodservice director, Charles Abraham, at last month’s FWD Live! conference. Better Wholesaling understands the support is still in the early stages of review development.
Bestway already has many flagship symbol retailers who have invested in food-to-go offers, while its Wine Rack Costcutter hybrid pairs foodservice with an off-licence.
Own-label review
Meanwhile, Bestway has conducted a review of its Best-in own-label range after admitting some products had fallen below its promised minimum 30% profit-on-return (POR) target.
The range was launched with a commitment to deliver independent retailers a minimum 30% POR across all products.
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The wholesaler said a review found Best-in Instant Coffee 100g delivered a POR of 28.4%, while Best-in Facial Tissues had fallen to 27.5% following supplier cost price increases that had not been picked up internally.
Bestway said delivered and cash and carry prices include a surcharge that affects the quoted POR calculations, but added the wider Best-in range continued to meet or exceed its target margin. The wholesaler said it would continue reviewing pricing so the range remained competitive while maintaining its promised returns for retailers.
