Bestway targeting huge sales uplift through Euros campaign

Bestway has launched a Euros campaign across all its nationwide depots and as well online, with the company aiming to give extra exposure to its supplier partners and drive footfall.

Last year, a similar campaign for the Cricket World Cup saw an 87% volume uplift across featured products and in 2022, while the FIFA World Cup campaign saw a sales uplift of 24%.

Read more: EXCLUSIVE: Pervez addresses Bestway foodservice strategy and geographical expansion

This Euros programme will run until the middle of July, with supplier deals and promotions being updated mid-way through the campaign. Additionally, prime space online has been allocated to participating suppliers.

Kenton Burchell, trading director for Bestway Wholesale and retail, says: “We are really excited by this year’s Euros campaign and we’re continuously striving to bring unmissable deals to our retailers. We have proven experience on delivering successful campaigns with sales uplifts of up to 87% on product lines featured in the campaign. We’ve tailored top deals for the biggest tournament of the year as a thank you to our customers and to help them optimise their margin and profit.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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