Bestway has launched a pioneering ‘core range’ programme which promises to rewrite the rules of wholesaler promotions and arm independents with ‘the power to sell’.
Ten core category features will be supplemented with five seasonal event features and a core points scheme running on key brands. The format is built on three pillars which the wholesaler describes as the tools for success: knowledge, range and reward.
“These are our three core values to help independents grow their businesses,” says Mr Younus Sheikh, managing director of Bestway. “We want to give retailers the Knowledge to help them understand, plan their store and improve their business category by category; the Range so that they can stock the best products, with great offers to boost profits; and to Reward them with cash back.”