Bestway launches own-label range for pet lovers

Best-in is launching a new range of complete dry pet food for retailers under its award-winning Best-in Brand.

The new products are available in outers of six from all Bestway and Batleys depots from July 1st.

Complete Dog (1kg)
RRP: £1.99/ 2 for £3.50
Margin: 29.7%

Complete Cat
RRP: £1.50/ 2 for £2.75
Margin: 33.5%

The three new Complete Dry products – Chicken for cats, Chicken for dogs and Beef for dogs – have been specially formulated for adult animals and contain a tasty mix of cereals and meat fortified with vitamins, minerals and oils to promote wellbeing and aid healthy coats.

The packs also include detailed feeding recommendations for animals by weight and breed type (for dogs) and are available in two pack sizes; 500g for the Complete Cat sku and 1kg for both new dog products. In line with the new Best-in livery the new range boasts the new contemporary Best-in logo and is dual price marked to offer value to consumers and stimulate additional volume sales for retailers.

Nick Brown, category manager for Own label says “The Bestway Group has a proud heritage in the petcare business with Batleys pet warehouses and it made sense to bring our expertise in petcare into independent retail stores as an own label offering.”

Nick goes on. “Pet owners see their pets as an extension of their family and consequently want to offer the highest level of care – but often that comes at a premium price. The new Best-in range combines excellent product quality with high levels of nutrition at a price point which is affordable.”


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