Asahi UK has unveiled a new impartial category advice resource to help convenience retailers grow their beer sales and profits.
Super Sales is claimed by the supplier to be ‘Retail advice on tap’, Super Sales is said to deliver data-led advice on the beer market, ranging insights, and convenience-focused planograms for different sized stores. Regional bestsellers are also highlighted, helping retailers reflect local tastes and preferences.
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The site also features insights on three key growth areas in the market – premium lager (up by +5.4%), no & low (up by +20.4%) and mid-packs, which are the fastest-growing pack size in convenience (up by +2%).
Faye Brown, category manager (off-trade) at Asahi UK, said: “Premium lager is the fastest-growing price segment in the market, but is still an area that is often under-represented in stores. At Asahi UK, all our key brands are in the premium segment, so we are well-placed to support retailers with authoritative market insights and ranging suggestions that can help them drive further growth into the beer category.”
