Lindsay Sharman rounds up the latest food and drink products, campaigns and promotions
Range Extension
Belvita Breakfast is revamping its range. Belvita Strawberry & Live Yogurt Duo Crunch and Belvita Honey & Nut variants will replace Belvita Yogurt Crunch and Belvita Milk & Cereals.
01242 236 101
Promotion
Kellogg’s will be scoring top marks with convenience retailers this summer by bringing back its popular ‘Back to school’ promotion. Last year saw a 15% sales uplift from the promotion.
0870 240 2393
New product
JTI has launched B&H Blue, a value proposition for adult smokers. The brand is available in King Size 19s and Smooth Flavour King Size 19s at an RRP of £6.50 each.
0800 163 503
Foodservice
Tetley’snew Mood Infusions herbal infusion teas are available exclusively to caterers in Calm, Serenity, Warmth and Pick Me Up variants.
0800 387 227
Marketing campaign
A £4.5m collaboration between Dairy Milk Marvellous Creations and Britain’s Got Talent winners Diversity will give families the chance to win a Sony Bravia HD TV and PlayStation 4.
01242 236 101
New product
To cater for consumer demand for sweet and savoury, Walkers is launching Sensations Popcorn in Thai Sweet Chilli, Sweet Cinnamon & Salt and Sweet Indian Spices flavours. RRP £1.59 for 90g bags.
0118 930 6666
Foodservice
Bubble & Squeak Rounds are the latest addition to Aviko’s range of foodservice products. They are available in cases of 6×1.5kg.
01442 239 536
Foodservice
Pritchitts’s new snip and save scheme further rewards caterers that use Millac Gold, allowing them to claim a cuddly toy by saving 12 coded pack corners. Offer ends 31 October. Available on 12x1l packs.
020 8290 7020
Limited edition
Tango Aargh! from Britvic is a new limited edition citrus variant available in 2l, 600ml, 330ml and 6x330ml unmarked and price-marked packs (cans: 49p; 600ml bottles: 99p).
