Lioncroft Wholesale has worked with ProConnect to professionalise its WhatsApp messaging service through the launch of its own channel.
The Birmingham-based business is using the messenger to target thousands of its most-engaged customers with regular WhatsApp Business API communications.
ProConnect is tailored to the needs of the wholesale sector, with regular updates going live to enhance the experience for users and their customers.
Read more: Lioncroft to continue investment plans despite fall in revenue
Lioncroft is using the channel to send the latest offers, promotions and insights to customers, and aims to increase engagement in its communications – with other ProConnect users in the sector achieving an average of 73% open rates on messages.
“We’ve used free WhatsApp in the past, but wanted to professionalise the way we worked,” explained chief executive, Dr Jason Wouhra OBE. “ProConnect allows us to easily analyse engagement, schedule messages and segment our audience to help us get the best return from our messaging.”
“We were also impressed by the raft of extra features available to use once we’ve established the channel, including the ability to send interactive messages that can generate orders and collect data, and in-message AI chat assistants.”
