Unitas has expanded its Local Living own brand range with the launch of a new home baking
The new range is claimed to deliver up to 45% POR for retailers, with the launch forming part of Unitas’ wider commitment to doubling the size of the Local Living range.
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Furthermore, to support the wider range, Unitas has also launched a new dedicated Own Brand Portal, giving wholesalers greater visibility of products, promotions and updates.
Milan Pinnock, own brand marketing manager at Unitas, said: “Baking is a category shoppers keep coming back to, and this range makes it as easy possible for our members to be part of that. It’s simple to stock, easy for shoppers to pick up and it gives retailers a genuine margin without any added complexity. That’s what Local Living is all about.”
