Asahi UK is running a live sampling activation with Scottish alcohol wholesaler Inverarity Morton to demonstrate how zero‑alcohol beer can drive trial, footfall and local sales.
On 27 April, a Morton’s branded van will be appearing on George Street, Edinburgh, distributing Asahi Super Dry 0.0%. Here it will showcase how live sampling can drive stockist footfall and the role of 0.0% beer in recruiting incremental consumers.
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Consumers attending the pop‑up will also receive a local stockist map, directing them to surrounding on‑ and off‑trade partners, with the final activation point will be revealed live on the day, following teaser activity across social media.
The Asahi UK and Inverarity Morton teams will also be in attendance on the day to discuss the activation in more detail.
