Bestway Wholesale has announced a £10m investment to reduce standard prices on more than 2,000 non-promotional core lines, with cuts taking effect immediately.
The initiative aims to help independent retailers attract more shoppers and improve their margins by offering lower prices on essential goods, along with long-term, locked-in savings. This enables retailers to plan and price competitively, according to Bestway.
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The £10m investment spans all categories, with a particular focus on high-demand everyday essentials. The initiative will be communicated through in-depot signage, digital platforms, newsletters, and printed leaflets.
Dawood Pervez, managing director at Bestway Wholesale, said: “We know our customers are under pressure – and we’re taking decisive, long-term action. This isn’t a one-off deal. It’s a real investment in the day-to-day success of the independent retail sector. By lowering our core prices, we’re helping retailers strengthen their margins and stay competitive where it really matters.”
