Seven in 10 consumers plan to use convenience store delivery services more in the future, according to a new report.
However the ‘On Demand Convenience Report’ from HIM also shows that 54% people questions admit that they are unaware of its availability to them, whilst 59% have never heard of delivery directly from a convenience store. Nearly half of consumers would use convenience store delivery, despite never trying it.
70% of consumers that are already using convenience store delivery plan on using it more often in the future, with just 6% planning on using it less. Amongst current non-users, 46% say they will start using convenience store delivery services in the future, highlighting the opportunity to widen the active consumer base.
Blonnie Walsh, head of insight at HIM & MCA Insight said, “On demand convenience opens up a great opportunity for retailers to capitalise on the recent surge in demand for online grocery delivery services – a trend that is forecast to continue once lockdown ends. However, despite high demand for these services, awareness remains low, with over half of consumers unaware that convenience store delivery exists.”