Wholesalers to benefit from Confex’s free tailored app

Wholesalers to benefit from Confex's free tailored app

Confex will be rolling out a free app that can be customised to members’ business needs and used to sell to wholesalers’ customer base on any digital platform.

The unique industry-first buying tool allows its wholesale members to access thousands of national promotions and product specifications across all Confex suppliers. Members can also directly order products via the central distribution facility. It can be tailored to each individual wholesaler, including their own branding, colours and product categories.

The buying group launched the Confex Members App in December 2018 and will roll out to wholesalers throughout this year.

“We are extremely excited to have launched our industry-first app, which will be a unique business device for both head office and our membership,” said managing director Nicky White. “Confex prides itself on looking to the future with digital at the forefront of our growth plans. We expect this free app to help our members stay ahead of the competition.”

Rob Mannion, managing director of RNF, which created the app, added: “As well as an improved ordering experience and useful tools, such as barcode scanners and a POR calculator, members will also be able to tailor the app with their own branding and make it available in the AppStore, giving them their own digital presence.

“As an added benefit, the app is also linked to our bespoke customer engagement platform BEAM. This means Confex will be able to deliver tailored supplier product promotions directly to retailers, opening up another valuable communications channel.”

Read more about Confex: Buying group profile

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Louise is the editor in chief at Newtrade, overseeing Better Wholesaling and its sister titles for the independent convenience channel RN and Retail Express. She can be found on Twitter @LouiseBanham.


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