Cotswold Fayre is continuing an exclusive partnership with Diddly Squat Far within the independent sector, following a relaunch of the brand.
The company was started by Clarkson and Lisa Hogan in 2020 and popularised in the television show Clarkson’s Farm. The relaunch now includes the tagline “For Farms’ Sake” which reinforces its positive association with British farmers and suppliers, with the range covering 30 key products across store cupboard, snacks, confectionery and gifting lines.
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Emma Hunt, head of marketing at Cotswold Fayre, said “The Diddly Squat Farm rebrand will only continue to resonate even further with UK consumers through the focus on British farming and locally grown and produced food and drink. This has been one of the most exciting ranges we have brought to our independent farm shops, retailers and garden centres, supported by in-store activation including point of sale and competitions, with even more to come throughout 2026!”
Lisa Hogan, co-founder of Diddly Squat Farm Shop, added “We have been delighted with our partnership over the last year. At Diddly Squat Farm we grow and source ingredients to support British farming, and Cotswold Fayre have helped us spread the joy of the farm with customers all over the UK.”
