Mars has completed the acquisition of Kellanova, whose portfolio includes Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBAR and Kellogg’s cereal brands.
As part of the acquisition, Kellanova’s brands – Pringles, Cheez-It and Kellogg’s – will be added to the Mars portfolio, which includes snacking and confectionery brands like Snickers, M&M’S, Twix, Dove, Skittles and Extra, as well as Kind and Nature’s Bakery.
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The addition of Kellanova also expands the Accelerator portfolio, a division of Mars Snacking, with complementary brands like RXBAR, Nutri-Grain bars and Special K bars.
Andrew Clarke, global president of Mars Snacking said. “United by more than a century of pioneering new categories and building iconic brands, Mars and Kellanova are joining forces to shape the future of snacking. With more than 50,000 Mars Snacking Associates and partners around the world, we’re now positioned to bring consumers more of the brands they love and new innovations — while continuing to advance our sustainability commitments and invest for the long term.”
