LWC has secured exclusive on-trade distribution rights for German beer Brinkhoff’s No.1, with the wholesaler also launching two complementary variants alongside the main lager.
The three formats – 5.0% pale lager, 2.0% Radler and 0.0% Alcohol‑Free – are said to give operators the flexibility to cater to full‑strength drinkers, lighter‑drink seekers and those choosing non‑alcoholic options.
Lee Williams, beer & cider category Manager at LWC commented: “We’re thrilled to introduce Brinkhoff’s No.1 to our customers as an exclusive UK first. This is a beer with real heritage and cultural resonance – not just in Germany, but here in the UK too.
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“Brinkhoff’s story sits alongside history’s greatest accidental discoveries, and now our customers get to share that narrative with a beer that delivers proven appeal in the Ruhr and beyond. Our dedicated teams and bespoke point-of-sale kits will ensure operators can activate it easily, drive footfall and make the most of the world‑beer boom.”
Jochen Wienhold at Radeberger Gruppe, the brewery group behind the brand, cadded: “LWC’s national reach and deep understanding of the local on-trade makes them the perfect partner for Brinkhoff’s No.1. They understand what customers need, not just great beer, but the tools, insights, and service to turn it into sales. We’re excited to work with them to bring this story-rich beer to life across the UK.”
