Helena Drakakis finds out about Weetabix’s strategy for the wholesale channel in 2017. BetterWholesaling: How has Weetabix helped wholesalers grow sales in the past 12 months? Darryl Burgess: Our strategy is simple. We focus on offering the right space for the right products. Products that are in decline are often given too much shelf space, … Continue reading Rise and shine: Weetabix’s 2017 wholesale strategy