Venus Wine and Spirits Merchants is set to open a depot Birmingham this summer, which follows the facility the company opened in Greater Manchester earlier in 2025.
Booker acquired the wholesaler in June last year and this expansion will bring Venus’ depot total up to five, as Booker looks to bolster its on-trade beverage portfolio and grow its presence within wholesale and hospitality across UK regions
Venus has also grown its senior management team with the appointment of Peter Bridge as head of buying to develop its portfolio and expand its network of winemakers, spirits producers and international brewers.
Read more: Booker acquires Venus Wine & Spirit Merchants
Andrew Yaxley, chief executive at Booker Group, says: “Since we acquired Venus in June 2024, we’ve set out ambitious growth targets and this first phase is already reaping rewards and showing signs of success within the drinks space. The new Greater Manchester and Birmingham depots will enhance our reputation within these regional hubs and allow us to bring a whole host of premium drinks options to our hospitality customers, while investing in our long term strategies.
“With Venus, we’re now able to offer an unmatched food and alcohol proposition and a one stop shop solution for customers, underpinned by our delivered and in-depot services, price lockdowns and strong customer relationships.”
Neil Jewsbury, managing director at Venus Wine and Spirits Merchants, added: “This is an exciting time for us as we’re scaling up and on course for expansion. The two new depots will allow us to expand our footprint nationally and bring our range of premium wines, spirits and beers to the lively hospitality scene in these regions and beyond. We’ve always got an eye on trends, and we know premiumisation is key within drinks.
“Thanks to our agility as an on-trade drinks supplier, we’ve gained good momentum and are cementing our position in the marketplace as a leading supplier of expertly selected, premium beverages. We serve bars, pubs and restaurants across the country, and we’ve set ambitious growth targets as we expand our team, broaden our portfolio and tap into the growth potential within the hospitality sector.”
